TriggerFinger


Levis goes for gun control


Free BeaconLevi Strauss announced on Tuesday it would be creating a new gun-control group with billionaire Michael Bloomberg and donating millions of dollars to a collection of established gun-control groups.

What is it with corporations spending millions on idiotic political virtue signaling? Nike made the face of their brand the anti-patriot kneeler, and now a jeans manufacturer decides that going against the Constitution is a good public image and worth millions of dollars to convey to the public.

Free BeaconChip Bergh, Levi Strauss president and CEO, justified the decision to become more deeply involved with the gun-control groups by saying it may be unpopular but he felt compelled to do it.

So, the CEO even admits it is unpopular, but he felt compelled to do it anyway.

Free BeaconBergh then compared those who oppose the company's gun-control stance to segregationists and those opposed to other moves the company has made.

"As a company, we have never been afraid to take an unpopular stand to support a greater good," Bergh said. "We integrated our factories in the American South years before the Civil Rights Act was passed. We offered benefits to same-sex partners in the 1990s, long before most companies did. We pulled our financial support for the Boy Scouts of America when it banned gay troop leaders. While each one of these stands may have been controversial at the time, history proved the company right in the long run. And I'm convinced that while some will disagree with our stand to end gun violence, history will prove this position right too."

He could have saved himself a little unpopularity if he had stuck to the platitudes about wanting to stop the violence, but he had to go and compare American gun owners to racists. That makes it clear where he stands, and that this is far more about virtue signaling and looking down on ordinary Americans than it is about safety.

UPDATE: Country singer Will Hoge headlines event for Karl Dean after calling NRA members whores and pimps. I can't imagine that being tone-deaf will help either career.

This entry was published Wed Sep 05 10:39:12 CDT 2018 by TriggerFinger and last updated 2018-09-05 11:25:44.0. [Tweet]

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