Google, MasterCard invading their customer's financial privacy

BloombergFor the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to a sale at a physical store in the U.S. That insight came thanks in part to a stockpile of Mastercard transactions that Google paid for.

But most of the two billion Mastercard holders aren’t aware of this behind-the-scenes tracking. That’s because the companies never told the public about the arrangement.

I'm sure it's buried deep in the fine print of the privacy policies no one ever reads, in carefully bland legalese.

This entry was published Mon Sep 10 16:14:23 CDT 2018 by TriggerFinger and last updated 2018-09-04 14:25:58.0. [Tweet]

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