UK Govt wants to use loyalty cards to fight obesity

The MPs suggested that loyalty cards could be used to identify customers who bought excessive amounts of foods high in fat, sugar and salt, and asked whether supermarkets could use this information to promote healthier alternatives to these customers.

They also called on supermarkets to feature more fruit and vegetables in their advertising and to replace shelves of sweets next to checkouts with healthier alternatives.

In the US, this is still more of a horror story than a real threat.

Posted on 2003-12-05 10:19:30.0 by matthew@triggerfinger.org

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