I wish the NRA hadn't given them cover for the effort to mandate and enforce video game labels. I don't object to voluntarily labeling, but I do object to government mandated enforcement. Video games are not to blame for crime.
The required corporate disclosure is also troubling, as Congress has considered and rejected such laws repeatedly, and the Supreme Court has rejected the idea of campaign finance limitations being placed upon corporations (Citizens United) as being violations of the First Amendment. The First Amendment is generally considered to protect anonymous speech.